Cure Optimal hydration with clean ingredients
THE CHALLENGE
Cure Hydration posed the task of developing both product and lifestyle photography, along with a series of narrative videos, aimed at enriching their website and supporting a global launch campaign. This required a creative approach that would not only showcase the product's features but also embody the brand's ethos and appeal to a global audience through compelling visual storytelling.
OUR ROLE
Creative Direction
Content Creation:
Photography
Video
NARRATIVE
Our narrative approach involved creating a series of films that depict the diverse endeavors of various athletes, capturing their dedication and the integral role hydration plays in their pursuit of excellence. This storytelling method aimed to inspire and connect with the audience on a personal level, illustrating the brand's commitment to supporting athletic achievements through optimal hydration.
