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Moorsafe B2B meets B2C
THE CHALLENGE
Moorsafe, a Grenadian company offering marina services to consumers and marine construction and engineering to businesses, faced the task of effectively addressing these two distinct markets. The strategy involved developing two separate yet interconnected brand identities and websites, tailored to clearly communicate with and meet the specific needs of each audience. This solution enabled Moorsafe to position itself precisely within both the B2C and B2B sectors, ensuring clear, targeted communication and engagement with their respective clients.
MOORSAFE MARINAS
For the Moorsafe marina website, our approach focused on showcasing the beauty and accessibility of the mooring field area through an immersive 360 drone shot, complemented by a streamlined booking form. This intuitive design ensures clients can easily reserve their mooring ball, enhancing their experience from the very first click.
MARINE WORKS
For the Marine Works division of Moorsafe, our website design strategy focused on the B2B audience, showcasing our capabilities in marine construction and engineering. Highlighting major projects, such as the installation of Jason DeCaires' underwater sculpture park, the site is structured to demonstrate our expertise, precision, and innovative solutions, appealing directly to business and government clients looking for a reliable partner in marine engineering and construction.
