Ocean Gold Redefining Wellness with Sea Moss
THE CHALLENGE
Collaborating with eco-conscious marine farmers in St. Lucia, we undertook the sophisticated challenge of positioning sea moss as not just a wellness ingredient but a hallmark of luxury and style in the health sector. Our aim was to craft an allure around its science-backed benefits, elevating sea moss to a status symbol in the wellness and nutrition landscape, thereby crafting a unique blend of health, luxury, and exclusivity.
OUR ROLE
Strategy, Positioning, Brand Design, Product Design, Digital, Ecommerce
IDENTITY
Our approach to brand identity artfully merges creativity with strategic design, as exemplified in our experimentation with the wordmark form. We crafted it to evoke the silhouette of an island, capturing the essence of the Caribbean, the lush cradle of sea moss. This design choice goes beyond aesthetics; it weaves the story of sea moss's origin into the fabric of the brand, fostering a deep connection with its heritage and infusing the identity with a sense of place and authenticity.
ECOMMERCE
In creating our e-commerce platform, we sought to elevate the experience, intertwining the essence of St. Lucian sea moss with an air of exclusivity. This digital space goes beyond mere transactions, offering a portal to the artisanal roots of the Caribbean. With an emphasis on sleek design and user-centric functionality, every purchase becomes an exploration of wellness infused with refinement, inviting consumers into a realm where tradition meets modern elegance.
