.webp)
THE CHALLENGE
How do you capture the pulse of the Caribbean in a bottle? For Ron Beard Rum, it wasn’t just about standing out—it was about creating a brand that lived and breathed the energy of dancehall culture while delivering a premium product that felt authentically Caribbean.
OUR ROLE
Brand World, Identity Design, Packaging Design, UX/UI Design, Ecommerce
.webp)
SOMEWHERE IN THE WEST INDIES...
THE APPROACH
We built a musical brand world that moves to the rhythm of the dancehall. From the ground up, we shaped every element to reflect the bold, vibrant spirit of the Caribbean. It’s a brand that doesn’t just exist—it grooves, inviting you to feel the beat, and join the celebration.
PACKAGING
Each bottle is a work of art, crafted to embody the spirit of the islands. Bold curves, intricate details, and a touch of swagger make them a showstopper. It’s packaging that goes beyond function—it’s collectible, unforgettable, and as bold as the rum inside.
IDENTITY
The identity is loud, and unapologetically West Indies. With custom typography, a striking color palette, and visuals inspired by dancehall’s raw energy, we designed a brand that demands attention. It’s not just a look—it’s a vibe, one that connects the rum to its roots and brings the party to life.
PACKAGING DESIGN
Each bottle is a work of art, crafted to embody the spirit of the islands. Bold shapes, intricate details, and a touch of swagger make them a showstopper. It’s packaging that goes beyond function—it’s collectible, unforgettable, and as bold as the rum inside.
