RISE Grenada Relief and Rebuilding after Hurricane Beryl
THE CHALLENGE
In July 2024, Hurricane Beryl, a Category 4 storm, devastated northern Grenada and its sister islands, Carriacou and Petite Martinique. Every building suffered damage, and essential infrastructure was severely impacted. The urgency of the situation called for a unified response.
OUR ROLE
Brand Identity, Brand Strategy, Naming, Campaign, Video, Social Content, Web Design, Fundraising, Project Management
THE SCENARIO
We led the RISE Grenada campaign in response to Hurricane Beryl's devastation, using our expertise as a global team of creatives based in the Caribbean. We developed the brand identity, named the initiative, and launched a multi-channel campaign that reached international audiences through video content, social media, and collaborations with over 25 top sailing YouTube creators. Our efforts raised over $130,000 USD, funding relief projects like rebuilding homes and businesses. We also designed the RISE Grenada website as both an information hub and a platform for hurricane victims to seek assistance. Partnering with Spice Island Marine, we managed ground operations to ensure our vision had a tangible impact.
COORDINATED CAMPAIGN
Our comprehensive campaign rallied both local and international support. Collaborating with influential voices in the sailing world, we leveraged digital platforms to inspire a wave of global action. Our messaging was a careful balance of urgency and hope, driving awareness and generating donations.
Once the campaign was live, we went beyond planning and took charge of on-the-ground logistics in Grenada and Carriacou. We coordinated the distribution of critical supplies like generators, chainsaws, medical kits, and water, and led long-term recovery efforts that focused on economic and infrastructure restoration.
IMPACT & LEGACY
The RISE Grenada campaign went beyond immediate relief to focus on long-term resilience. By supporting local infrastructure and economic recovery, we helped lay the foundation for a stronger, more prepared region. Our commitment to sustaining and uplifting our local community and economy has been central to every effort. The website we built continues to serve as a vital resource for hurricane victims, offering transparent updates and an accessible platform for applying for assistance.
