Spice Island Marine A Grenadian family legacy
THE CHALLENGE
Spice Island Marine in Grenada is undergoing an exciting transformation, spearheaded by a new generation. This rejuvenation involves refreshing the brand, overhauling the website, and creating engaging content to appeal to a broader audience. The challenge lies in modernizing the brand while honoring its storied heritage, ensuring the boatyard remains a cherished staple for marine enthusiasts, and introducing innovative elements that resonate with both long-standing clients and new visitors.
OUR ROLE
Strategy, Positioning, Branding, Content, Digital
.png)
IDENTITY
In updating Spice Island's brand identity, we paid homage to its rich history by retaining the original logo mark, yet ventured into fresh territory with modern, distressed typography. This nuanced approach sought to blend the old with the new, capturing the essence of the boatyard's legacy while appealing to contemporary aesthetic preferences, crafting a timeless yet forward-looking brand identity.
WEBSITE
Our approach to revitalizing the website began with crafting a new voice and tone for the brand, aiming to resonate more deeply with today's audience. Following this foundational step, we modernized the website's aesthetic with dynamic video backgrounds and engaging scrolling animations, enhancing the user experience and visually aligning the site with the refreshed brand identity. This strategy not only invigorated the website's look and feel but also ensured the brand's legacy and forward-looking vision were seamlessly integrated.
